How to

How to start and grow your record label

Starting and growing a record label can be a challenging task, but it can also be very rewarding. Here are some steps you can take to start and grow your own record label:

Build a team: You will need a team to help you run your label. With us you will have a long experienced partner who’s top priority is customer satisfaction. We provide you personal counterparts and advise you individually any time you need.

Develop a business plan: Like any other business, a record label requires a solid business plan. This should include your goals, your target market, your budget, and your marketing strategy. The good news: You don’t have to do this alone! Our team of digital media and YouTube experts’s will advise you professionally and gives you the individual support you need.


Choose a name and register your label: Choose a name that is unique and memorable, and make sure it is available for registration. Register your label as a business entity with the appropriate government agencies.
Don’t worry: We’ll take care of the Publisher / Neighbouring Rights [GVL, ASCAP, SUISA etc. ] so that you can fully focus on your vision.

Scout and sign talents: Look for talented artists who fit your label’s brand and style. Scout for artists at local shows, music festivals, and online.


Produce and distribute music: Work with your artists to produce high-quality music, and distribute it to digital platforms and physical retailers. To work with a digital distribution service to get your music in front of as many listeners as possible is the key of success. This is how we come in – we offer you an unlimited use of our distribution system and share the turnover.


Develop a marketing strategy: Create a marketing plan to promote your label and your artists. This could include social media, email marketing, public relations, and advertising. We can support your success with our special music marketing service.

Managing your finances: Keeping track of your income and expenses, paying your artists and staff, and reinvesting profits into the label – this can be overwhelming. We offer financial support, monetize your Facebook and Instagram and, as a YouTube-certified partner with special tools, generate additional sources of income for you.


Networking and collaboration is necessary for a successful record label: With us as your partner you get the benefits of many years in the music business and you’ll become part of our immense network. 

Adapt and evolve: The music industry is constantly changing, so be prepared to adapt and evolve your label as needed to stay competitive and relevant.

Don’t forget – Starting and growing a record label takes time, effort, and dedication. But with the right strategy and team, it can be a rewarding and profitable venture. We are happy to support you with our full-service distribution system which is based on years of experience!

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