Vertical videos are a cornerstone of social media today, with platforms like Instagram, TikTok, and YouTube offering distinct ways to engage audiences. To help you stay ahead, here’s a quick guide on how to make the most of Instagram Reels, TikTok, and the newly updated YouTube Shorts.
A key feature is crossposting Reels to Facebook, expanding your reach with one click. If you’ve opted into cross-app recommendations, it’s easy to activate this feature in Instagram settings.
Reels Trends are essential for staying relevant. You can check the latest updates via Instagram’s Creators Blog, with global trend reports highlighting popular sounds and challenges. Keep an eye on trending hashtags like #LibraSZN, which encourages users to create Reels reflecting the Libra season’s themes of balance and contradiction.
TikTok continues to dominate the social media space, especially in the music world. Staying on top of TikTok Trends is key to reaching a wider audience and participating in viral moments. #NewMusic and #OnTour Hashtags: To engage with the TikTok community, make use of trending hashtags like #NewMusic and #OnTour. These allow you to showcase your latest sounds, behind-the-scenes moments, or live performances. Keep in mind that TikTok’s algorithm heavily favors trending audio and challenges, so monitoring trends daily can significantly boost your video’s visibility.
Collaborate and Engage: Use TikTok’s collaboration tools, like Duets and Stitch, to interact with your audience or other creators. This feature is an easy way to jump on trending content while fostering community engagement.
Starting October 15, 2024, YouTube Shorts will categorize all vertical videos between 1-3 minutes as Shorts. Be mindful of Content ID claims when using music longer than one minute—such videos may be blocked if copyrighted music is used. Use royalty-free or licensed tracks to avoid claims and keep your content visible.
Best Practices for Vertical Videos:
Stay on top of trends: Regularly monitor trending content across platforms.
Smart music use: Always comply with platform-specific music rules, especially on YouTube.
Crosspost efficiently: Maximize your content’s reach by repurposing across platforms like Instagram and Facebook.
By embracing trends, using music strategically, and leveraging cross-platform tools, you can create compelling vertical videos on Instagram Reels, TikTok, and YouTube Shorts, boosting your engagement and reach across social media.
