How to

YouTube Artist Channel

Upgrading Your Official Artist Channel on YouTube: Unlocking Success

In the vast world of streaming platforms, YouTube stands as a giant with over 2 billion monthly active users. Positioning yourself effectively on this platform is essential for artists aiming to reach a broader audience and achieve success. One crucial step in this process is upgrading to an Official Artist Channel, which provides enhanced control, customization, and visibility. In this article, we will explore the benefits of upgrading and guide you through the process of claiming your Official Artist Channel. 

Benefits of Upgrading: 

  1. Consolidating your presence: By upgrading to an Official Artist Channel, you merge your auto-generated Topic channel with your primary channel, offering a seamless experience for your viewers. This consolidation enables your audience to discover both your videos and latest releases in one place, facilitating promotion and audience growth. 
  2. Verification and Recognition: Upon upgrading, your channel receives a special music icon that verifies it as your official artist channel. This verification distinguishes your channel when interacting with your community through posts and comments, lending credibility and recognition to your brand. 
  3. Enhanced Analytics: An Official Artist Channel unlocks advanced analytics in YouTube Studio. This allows you to monitor the performance of your songs not only on your own videos but also on channels other than your own. Leveraging YouTube’s Content ID system, which detects and claims third-party videos featuring your music, you gain valuable insights and the potential to monetize those views. 

To claim your Official Artist Channel, follow these steps: 

  1. Log into the YouTube account that you want to upgrade on a desktop browser. 
  2. Click the user icon in the top right corner, select “Help” in the dropdown menu, and choose “Contact Us.” 
  3. Provide the necessary information: Select “I need help with my YouTube: Channel.” Then choose “Upgrade to Official Artist Channel” as the topic. 
  4. Click “Next Step” and select “Email” as the contact option. 
  5. Fill out the form with accurate details, including: First & Last Name, Partner Name (your distributor or label), Artist Name, Owned & Operated Channel ID (ID of your primary channel), Artist Topic Channel ID (ID of the topic channel to be merged) 
  6. Submit the form. 

YouTube’s artist support team will review your request, typically responding within a few days. Ensure that your channel is in good standing, with monetization enabled, and that you have at least three officially published releases via a distributor or label to be eligible for an Official Artist Channel. 


Upgrading to an Official Artist Channel on YouTube is a pivotal step for artists seeking to establish their presence and maximize their impact on the platform. With consolidated content, verification, enhanced analytics, and improved interaction with your community, upgrading offers numerous advantages for your music career. Follow the outlined steps to claim your Official Artist Channel and unlock a world of opportunities on YouTube. Embrace this change, seize the opportunity, and elevate your journey to success. 

Best of luck with your Official Artist Channel! 

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