At this year’s IAB Newfronts held in New York City, Vevo, the world’s leading music video network, showcased a range of exciting innovations. The presentation titled “The Home of Music Television” at Sony Hall featured announcements about new partnerships, refreshed programming, and cutting-edge brand sponsorship options. These unveilings solidified Vevo’s position as the world’s largest Free Ad-Supported Television (FAST) network.
The event effectively demonstrated how Vevo achieves a nationwide reach akin to traditional television. Leveraging a wide array of FAST channels and apps across over 35 Connected TV (CTV) platforms, Vevo caters to diverse cultures and target audiences.
Kevin McGurn, President of Vevo, emphasized the unique potential for advertisers to connect with diverse audiences. Vevo’s strong presence in the streaming market also offers the flexibility of distributing ad budgets across its global CTV footprint. Rob Christensen, Senior Vice President of Sales at Vevo, underscored the increasing importance of the FAST sector and highlighted Vevo’s pioneering role in delivering high-quality, freely accessible TV content.
A highlight of the presentation was a mesmerizing live performance by Colombian superstar J Balvin.
CTV Distribution and Programming Expansion: Vevo is poised to expand its CTV presence through new partnerships, including a collaboration with Philo. Additionally, Vevo will exclusively expand its FAST offerings on Samsung TV Plus. New genre-specific channels like Vevo Alt & Indie, Vevo Dance & Electronic, and Vevo 2010s will be introduced. Furthermore, “Vevo Features” will debut, offering cross-channel programming for cultural months and holidays.
Cutting-edge Monetization and Brand Sponsorship Opportunities: Vevo introduced “Vevo Intelligence,” a data-driven suite of tools that leverages audience behavior and brand campaigns to create customized media options. The “Moods” feature seamlessly integrates branded content into Vevo’s CTV programming. Vevo also gave a glimpse into its upcoming branded content studio, promising a range of content from live performances to exclusive behind-the-scenes material.
