YouTube has recently announced a series of updates and new features aimed at enhancing the user experience on the platform. Here are some of the latest developments:
Updated Analytics for Artists Playbookand Action Item Checklist: For artists, there is an updated playbook and checklist that covers best practices and use cases for the new analytics features. With the Content tab, song views, total reach metrics, and robust Shorts data, artists can better understand and optimize their performance.
Official Artist Channels (OACs) – New Releases Tab: All OACs now have a dedicated Releases tab showcasing their albums and singles. Regardless of channel configuration, artists can highlight their latest releases more prominently, making their music more accessible to a wider audience.
Permissions Support on the YouTube Mobile App: Using the YouTube mobile app, users can now manage delegates and set permissions for their channel. Delegates can act on behalf of the channel in YouTube Studio on a computer, the YouTube Studio app, or the YouTube app. This feature facilitatescollaboration and teamwork on the platform.
4. New “Notify Me”Button for Live Streams and Premieres in Posts: Users can now see and enable the “Notify Me” button directly in posts to stay informed about live streams and premieres. This allows viewers to stay updated on important events and keep track of their favorite content.
5. Community Posts Can Now Expire: A new feature allows content creators to create community posts thatexpire after 24 hours. This opens up new possibilities for sharing behind-the-scenes glimpses, inside jokes, and easter eggs, fostering a closer connection with fans.
6. Stories Deprecation: Starting from June 26th, it will no longer be possible to create new stories. Existing stories will expire seven days after their original publication. Users should prepare for this change and consider alternative methods for sharing content.
With these updates and new features, YouTube ensures that the platform is continuously evolving to meet the needs of users and content creators. We will keep you informed about the latest innovations and improvements from YouTube through our blogornewsletter, so you can stay up to date.